Châtelet Bon-Plan

Châtelet
Centre-Ville

Dreammachine created a strategy based on the local city life for “Châtelet Bon-Plan,” an action of the city council of Châtelet to redynamize the commercial activity in the city center. The strategy included bundling reduction vouchers in a monthly ‘bon-plan’-leaflet. Actors of the local theatre group figured in short videos showing how the ‘bon-plan’ worked and its advantages. These were posted on social media. The action was combined with point of sales-promotions.