Find the fish

Chaudfontaine

Spring 2007 was a special season for Chaudfontaine: a substantial part of the Belgian population (87,000) went looking for their lost fish, Oscar in the 'Find the Fish'-game by Dreammachine. Oscar was the Chaudfontaine brand mascot at that time.

Dreammachine created an immersive adventure game. It generated a more than 5 minutes 'time online per user'. Its impactful banner campaign had a dazzling clickthrough rate of 1,7%.