This may be the longest-ever online contest in Belgium, as it has run for 6 years without interruption. The contest was so popular that Henkel decided to re-use it for its Dutch brand 'Witte Reus'.
Participants had to make a drawing, using (virtual) stains, on a white T-Shirt. Every month the nominees were published on the Dixan Facebook page, while the contest itself was running on the Dixan website.
The Dixan product was experienced within the game as there was an integrated 'Dixan stain remover' with super stain removing powers.