In order to launch the 'Cold Power' product, Persil's first product allowing laundrying at low temperatures, Dreammachine developed an advergame that was in line with the sponsorship of the Princess Elisabeth Polar Station. The bouncing game featured 'Kimi', the product mascot that was joined as a plush puppy with the product as an instore promotion. The game also contained some educational content about the global warming and the importance of doing laundry at low temperatures.
- Activation website
- On-line advergame