ClientLe ChatBased upon desk research about digital mums of babies, a strategy was built upon 3 pillars: shareable content (lots of it!), emailings with reduction vouchers and on-line photo contests helping mums to share their baby’s memories. Based on the results of the research, Dreammachine also built the Le Chat website.Project detailsLe Chat digital strategyContestsWebsiteSee […]
‘Freshness’ video contestFrisse Reus”Tell us what freshness means to you”. Participants were surprisingly creative and uploaded real video-stories into this Facebook contest for the Dutch Witte Reus product line ‘Frisse Reus’.Project detailsonline video contest within a Facebook appemailing design and developmentMini-siteSee more works
Give your smileSilan & Think Pink”Smile, you are on camera!”This is one of several actions that Dreammachine created for the Silan / Think Pink partnership. People who uploaded their smile into the app were rewarded with an ecoupon, while Silan also donated 1 euro to Think Pink. This way participants could experience and amplify the […]
Stain contestDixanThis may be the longest-ever online contest in Belgium, as it has run for 6 years without interruption. The contest was so popular that Henkel decided to re-use it for its Dutch brand ‘Witte Reus’.Participants had to make a drawing, using (virtual) stains, on a white T-Shirt. Every month the nominees were published on […]
Persil Socks GamePersilThe memory game “Bring the socks together”, created by Dreammachine for the Persil ‘Bubbles’ product, was so popular that it was reworked afterwards in several variations. Here the ‘Christmas version’.Project detailsOn-line memory gameSee more works
Persil Cabin of the BearPersilDreammachine created several contests for the partnerships of Persil with the Caves of Han, focusing on the green theme and targeting families with kids. In this game 6000 cabins were built with the tool created by Dreammachine. The prize in this contest was a stay for the whole family (or ‘framily’) […]
Kimi advergamePersilIn order to launch the ‘Cold Power’ product, Persil’s first product allowing laundrying at low temperatures, Dreammachine developed an advergame that was in line with the sponsorship of the Princess Elisabeth Polar Station. The bouncing game featured ‘Kimi’, the product mascot that was joined as a plush puppy with the product as an instore […]